Visix Launches Podcast Series For Digital Signage Industry

GSW – Mimaki

Through interviews and conversations with digital signage and communications experts, the Visix podcast highlights best practices and gives practical advice on system technologies, communications planning, content sources and digital design.

The series – titled ‘Digital Signage Done Right’ – targets both current digital signage users and organisations considering the purchase of a digital signage system.

‘People think digital signage is about technology. It’s not – it’s about communication,’ said Derek DeWitt, communications specialist for Visix and host of Digital Signage Done Right. ‘We all use tech to connect in new and innovative ways every day, whether it’s at work, at school, at shops or with friends. If you really want to reach modern audiences using digital signs, you have to understand how messaging, user experience and technology all fold together into a successful strategy. This podcast is about understanding the real value of digital signage and learning how to realise its full potential.’

Eight episodes are currently available on the company’s website:

• Episode 1: ‘What is Digital Signage and Why You Need It’ covers what’s in a system, statistical data on employee engagement, the benefits of digital signage and enterprise capabilities.
• Episode 2: ‘8 Steps to Plan a Digital Signage System’ gives listeners a step-by-step guide to plan and shop for a system, as well as a list of common mistakes and how to avoid them.
• Episode 3: ‘Understanding Audience Motivations’ explores current theories of audience motivation and provides concrete examples of digital signage content to appeal to each type.
• Episode 4: ‘How to Connect with Three Generations in the Workforce’ discusses the priorities of Baby Boomers, Generation X and millennials in the workplace, and communications strategies to engage each generation.
• Episode 5: ’14 Quick Digital Signage Content Ideas’ examines content sources that are readily accessible in any organisation and gives advice on how to adapt each for digital signs.
• Episode 6: ’12 Ways to Increase Engagement with Digital Signs’ guides listeners through the benefits of engagement and provides a checklist of best practices for digital signage content.
• Episode 7: ‘Digital Signage Design Primer 1 – Basic Foundations’ unpacks the differences between print and digital design, examines design psychology and trends, and gives tips to avoid the most common design mistakes.
• Episode 8: ‘Digital Signage Design Primer 2 – Practical Tips’ focuses on best practices for digital design, while also covering practical tips, design workflows, brand standards and interactivity.

DeWitt said, ‘Our hope is that this podcast will inspire listeners with new ideas and give them tips that they can employ right away. For those just starting out or still shopping for a digital signage system, we want to give them a solid foundation to build on for long-term success.’

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