Avery Dennison Launches Wrap Like A King Challenge


This year’s vehicle wrap competition will run from June until 30 August, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the prestigious ‘King of the Wrap World.’ Avery Dennison South Africa’s Sarel Krüger will be part of the 2019 judges panel.

Wrap installers from 50 countries across the world are invited to submit non-commercial, full print or colour change wrap projects to be judged for the chance to win thousands of dollars in prizes. The prize packages for 2019 are worth a combined total of over R443,000 ($30,000)* available to Regional Wrap Kings, Continent Wrap Kings and the ‘King of the Wrap World.’

In 2018, more than 200 installers entered the challenge. ‘We’ve been expanding the Wrap Like A King Challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition. We’re also introducing the ‘People’s Choice Award’, which allows the public to vote for their favourite project. This new award will provide additional and well-deserved recognition for our valued customers,’ said Oliver Guenther, senior director, marketing and channel strategy, graphics solutions Europe. ‘We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.’

Participating nations make up 13 geographic regions across South Africa, the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome Series, MPI 1105 Cast Wrapping Films or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

The 10 Regional Wrap Kings will win some R29,500 (nearly $2000)* worth of personalised marketing materials, Avery Dennison products, SEMA passes and more. They will then go on to battle for royalty on their continent: North America, Europe, North Asia, Africa and Australia/New Zealand.

The overall winner will be chosen by the judges as the best in show and crowned the ‘King of the Wrap World’ at the 2019 SEMA Show, from November 5-8 in Las Vegas, Nevada. Industry experts from around the globe will use their wealth of experience to narrow down the field, picking the most beautiful, technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.

The five continent winners will receive a four-night stay in Las Vegas for the 2019 SEMA Show, where the ‘King of the Wrap World’ will be announced. The R47,392 ($3200)* prize pack for continent winners also includes personalised Wrap Like A King T-shirt, R7400 ($500)* in gift vouchers and a variety of promotional and marketing tools for the winner’s wrap shop.

The ‘King of the Wrap World’ grand prize package is worth some R74,000 ($5,000)*, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements. Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital cast films online at wraplikeaking.com.

Official rules, judge bios and prize information are also posted on the site. Join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram, and by following the hashtag #WLAK2019.

*The prize money rand amounts are estimates and may increase or fluctuate depending on the exchange rate.

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AVERY DENNISON SOUTH AFRICA (+27 11) 249 5700 http://www.averydennison.com

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