Printing SA’s Business Networking Forum will feature renowned UCT Liberty Institute of Strategic Marketing gurus Paul Egan (director) and Dr James Lappeman (head of projects), who will be discussing the challenges for brands in the post Covid era. It will be held on 18 May 2022 during the Sign Africa Cape Town expo at the CTICC.
The Institute has been busy speaking with consumers to better understand how and if attitudes and behaviors have shifted. This 45 minute presentation will provide an outline of the wider consumer picture whilst also highlighting the challenges and potential opportunities for business and brands in the post-Covid era.
Egan and Lappeman lead the work at the UCT Liberty Institute of Strategic Marketing. Their work on South African consumer behaviour and marketing has been presented in local and international boardrooms across categories. Their work has also been published in international journals like the Journal of International Marketing, the International Journal of Market Research and the European Business Review, to name a few. Their most recent textbook ‘Marketing to South African Consumers’ has had 55,000 downloads since its launch in 2021.
The forum is sponsored by platinum sponsors Fujifilm and Kyocera.
Order of events:
09:30-10am: Arrival and registration – tea and coffee.
10am-10:10: Welcome and chamber update, Lucas McDowall, Cape Chamber Chairperson.
10:10 – 10:50: Speaker presentation, ‘Picking Up the Pieces’, UCT Liberty Institute of Strategic Marketing, Paul Egan and Dr James Lappeman.
11am-11:15: Printing SA national update, Abisha Katerere, Head of Marketing and B-BBEE specialist.
11:15 – 11:30: Printing SA National Training and Development Update, Ken Leid, National Training and Development Director.
11:30-11:50: Sponsor presentations, Fujifilm and Kyocera.
11:50-12pm: Vote of thanks and closing, Gerwin Africa, Acting Cape Chamber Manager.
12-2pm: light lunch and networking.
RSVP to firstname.lastname@example.org. Limited seats available.
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