As markets such as events, and sportswear increasingly called for personalised, high-speed, and environmentally conscious solutions, Elle-Erre recognised the need to future-proof its operations. Staying competitive meant embracing technologies that could deliver quality and versatility at scale, without sacrificing sustainability. To meet these goals, Elle-Erre turned to Mimaki.
The events and sportswear industries have unique challenges. Brands require eye-catching designs, durability, colour consistency across jobs and quick turnaround times to stay competitive. Compounding these issues were growing environmental concerns, particularly around energy use and material waste during the sublimation process.
Elle-Erre sought to differentiate itself by focusing on boosting its production processes to deliver not only high-quality textiles, but also innovative and sustainable solutions that cater to these industries. The company first turned to Mimaki’s digital printing technologies in 2010 and has been expanding its digital printing equipment since. Among the latest investments are four TS330-1600 units.
Gianluca Rota, Owner of Elle-Erre, commented, ‘We chose Mimaki not only for the performance of its machines, but because we saw a partner aligned with our vision. Their technology evolves with the industry, and that’s what makes it a long-term partnership for us.’
The implementation of the new Mimaki equipment was strategically phased. The TS330-1600 printers were selected for their ability to manage everything from short-run samples to high-volume sportswear orders. The entire workflow was streamlined with Mimaki’s TxLink4 RIP software, which allowed Elle-Erre to automate job setup, reduce manual processes, and ensure exceptional colour fidelity.
The impact of these investments was immediate. Elle-Erre significantly expanded its production capabilities, enabling 24/7 operations with reduced staffing needs. The vividness and consistency of their prints became a key differentiator, often remarked upon by clients. Waste levels dropped, setup times were reduced, and repeat orders increased by 30%. Mimaki’s core technologies – including MAPS4 and Nozzle Recovery System – played a crucial role in improving efficiency and print reliability while helping the company meet its sustainability targets.
‘Our clients value both innovation and responsibility,’ Rota added. ‘With Mimaki’s sublimation technology and sustainable inks, we are not just meeting production goals, we are also supporting a future-oriented brand identity that speaks to today’s conscious consumers.’
In a highly competitive market, Elle-Erre has built its success on delivering customisation, quality, and fast turnaround times. The integration of Mimaki’s advanced technology has enabled the company to continue innovating while reinforcing its leadership in the Italian print industry. The enhanced print speed, quality, and versatility achieved through Mimaki’s solutions have allowed Elle-Erre to take on more complex and creative projects across retail and events, serving a growing client base that values precision and originality.
Reflecting on this transformation, Rota said, ‘Since implementing Mimaki technology, we have seen remarkable improvements in both operational efficiency and customer satisfaction. We can now produce vibrant, durable, and customisable print products with greater speed and precision. The investment has allowed us to increase our production speed by 30 percent and reduce material costs by 20 percent, thanks to lower ink waste and improved resource efficiency. Most importantly, it has helped us elevate our creativity and meet the high standards our clients expect.’
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