Podd and FSD Merges Into Gawk Visual Engineers


A merger between two major players in the South African branding, exhibitions and display industries, Podd and FSD took place earlier this year.

The merged entity, now known as Gawk Visual Engineers, has a vision to become an industry innovator with a reputation for unparalleled service and delivery, yet remain completely approachable at all levels while genuinely taking their clients’ aspirations for branding success to heart.

Through a relationship dating back eight years, the two companies have forged strong ties based on mutual respect. Podd also served as an active collaborator on the development and application of the renowned and patented FSD tensioned fabric exhibition system, manufactured in South Africa and distributed throughout America, UK, Australia and Brazil as Triga. Podd’s roots in the South African exhibition and display industry date back more than 30 years.

With mutual aspirations to grow their respective brands and an existing desire to optimally service their clientele, the founders of both companies felt it a natural progression to join forces to achieve their common goals. The marriage of skills and resources both brands bring to Gawk are set to bring tangible value to current and future users of their products and services.

Their versatile product range, coupled with their in-house design and development, large format printing and production capability, will make them a sought after supplier in the brand, retail and exhibitions industry, and is further backed up by a solid research and development process showcasing new and regular innovations.

With the tough economy putting pressure on marketing budgets, marketers are forced to look for alternate solutions to get the most out of their expenditure. This is where Gawk’s portable display architecture, design and manufacturing solutions win on cost versus re-use, versatility and practicality.

Gawk delivers a service from design phase to activation in the following categories:

• Corporate Branding Solutions.
• Display Architecture and Point of Sale.
• Portable Display Products.
• Digital Printing.

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