Philips Display Solutions Introduces Virtual AR Signage Displays App


Philips Professional Display Solutions’ Augmented Reality Configurator (ARc) app is developed for end users to get an idea of how its PDS signage displays would look on any wall.

Joseph King, senior director, commercial displays, North America, Philips said, ‘Innovation is at the heart of Philips’ brand identity, so finding a way to use emerging technology like AR to make our customers’ lives easier is always a priority for us. We want each and every customer to find the display solution that fits their unique needs and workspace on the first try and with the ARc app they can do just that.’

The app measures a selected space and gives customers feedback on what display would work best for that area. The ARc app has a fully functional augmented reality toolkit that can be accessed via a connected tablet or smartphone. By using the device’s camera, the app captures and measures the selected space and allows users to see which models and screen size will deliver the best results for their businesses by showing selected models mounted on the virtual wall right in front of them. The app can even automatically populate the space with multiple screens, allowing users to configure a full video wall with the click of a button.

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