November 1 partnered with Fashion Media, a subsidiary of Prime Media Unlimited, to develop an innovative and unique 3D shop front display for Clinique’s Gift with purchase campaign. The 3D display saw an innovative combination of complimentary products being used to create a striking 3D shop front display solution. The display not only demonstrated November 1’s superior quality printing abilities but also its ability to provide a complete branding solution from conception through to final manufacture.
This campaign was aimed at promoting Clinique Gift Time hampers across more than 60 Edgars and Red Square stores nationwide. The 3D shopfront displays were conceptualized, designed, manufactured and installed on behalf by November 1 within the period of seven days
The 3D effect was created with fabric frames featuring colourful fabric prints and a decorative window vinyl applied to shop fronts. The innovative 3D concept creates an eye catching feature which stands out against most other in-store branding concepts. The display was further emphasised through a customised POP stand made from eco friendly X-board, which not only produced a high quality print but provided a lightweight product that was flat-packed for transport purposes and quick and easy to install at the various stores.