Media Frenzy transformed its exhibition stand into a Formula One simulation during the Sign Africa and FESPA Africa Expo. The event was held from 9-11 September at the Gallagher Convention Centre.
The experience, titled Full Throttle Supply Media, showcased the brand’s mastery of large format print, tensioned display systems, and design.
Visitors entered a branded speed stand, explored telemetry-level diagnostics, and participated in the ‘Spot the Textile’ challenge — a scavenger hunt revealing 15 hidden branding opportunities across a vibrant F1 race scene.
‘Our work is like race engineering,’ said Ashraf Kahn, founder of Media Frenzy. ‘Every bolt, every banner and every roll of textile is tuned for performance. We don’t just supply. We deliver quality.’
The stand was built entirely by Media Frenzy’s technical crew, reinforcing the brand’s commitment to precision, innovation, and hands-on workmanship. At Media Frenzy, innovation means its media meets technical mastery. The company designs systems/hardware that perform under pressure, supply textiles that create visuals that hold tension, and experiences that dramatise a user’s brand’s truth.
The stand featured:
– Turbocharged textiles: high-performance textiles that move audiences.
– Pit crew precision: live demonstrations of install techniques and diagnostics.
– Garage advantage: behind-the-scenes walkthroughs of its hardware systems.
Why Formula 1?
– The vinyl-wrapped car: Media Frenzy’s print technology in motion: bold, layered, and built to endure.
– The pit crew: the company’s installation team: trained for race-day readiness and calibrated for precision.
– The telemetry systems: Media Frenzy’s diagnostics: tension calibration, adaptive support, and technical know-how.
The event was sponsored by Roland and Stixo Signage Supplies.
MEDIA FRENZY
+27 11 886 1196
dion@media-frenzy.co.za
