Massivit 3D Printing Technologies premiered the Massivit 1800 printer that will unlock vital new profit-generating applications made for print service providers. The printer is set to transform the way high-level marketing, advertising and themed projects are created. It can produce high quality 3D pieces up to 1.8m (6 feet) high.
Print providers seeking to dramatically extend their product portfolio beyond 2D pieces, now have access to a profitable new and unique application capability, and an important business differentiator to enhance their competitive edge and secure their future.
Carisma Large Format Printing in New York is using the Massivit 1800 to create eye-catching 3D campaigns on double decker buses, which the company specialises in wrapping.
Avner Israeli, CEO, Massivit 3D, said, ‘Following three years of hard work and incredible progress, we are very excited to demonstrate our system at drupa. In general, 3D print has the flexibility, speed and price point to unlock huge new creative opportunities and drive profitable growth for users, and that is no different for the printing industry.
‘For print providers, the Massivit 1800 dramatically enhances the ability to create eye-catching added-value visual communications that better engage target audiences. With recent studies suggesting that 3D advertising has five times the stopping power and four times the staying power of 2D advertising, it is clear why this is the technology for sign and display applications. The Massivit 1800 is the 3D printing solution for print providers, developed by people who have dedicated their careers to delivering market leading large format digital printing equipment,’ he added.
Adding ‘the next dimension’ to visual communications, the Massivit 1800 is challenging and reshaping the way in which creative directors, product designers and marketers think about 3D models, displays and brand promotion.
Stripping out the previous barriers to 3D print for these applications, including print speed, size and weight, pioneering print service providers are already seizing the opportunity to add new high margin 3D powered revenue streams to their business.
Designed to be intuitive and allow for easy operation, not only is the Massivit 1800 very user friendly, but with Massivit’s customer support programme, introducing 3D technology is a smooth, painless and quick transition.
The Massivit 1800 system is the fastest large format 3D printer available on the market. At the heart of the solution is the company’s proprietary Gel Dispensing Printing (GDP) technology that enables instant solidification and high-speed printing. The Massivit 1800 printer also uses techniques that allow it to print non-vertical walls and ceilings, without the need to produce a solid object or intensive support structure. So in printing less to achieve the same result, the Massivit 1800 is able to dramatically increase print speed, while also reducing material costs and product weight – crucial for additional materials handling, transportation and storage benefits.