Kornit Announces Agreement To Serve Fashion And Apparel Brands

Kornit Announces Agreement With Partner To Serve Fashion And Apparel Brands

Kornit Digital Ltd. announced a commercial agreement that directly aligns the company with MAS Holdings – a global leader in fashion and sportswear apparel manufacturing that delivers end-to-end supply chain orchestration and operational excellence. Kornit signed a strategic partnership with MAS Holdings via subsidiary MAS ACME USA, a holistic, supply chain orchestration hub, located in North America, to serve sustainable fashion and apparel brands.

The deal will empower MAS customers, retailers, and brands to quickly realise the vision of data-driven fashion production and become both more sustainable and profitable.

MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria’s Secret, PVH, Gap, Marks & Spencer, and Nike.

This agreement formalises the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production prowess with MAS’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimise inventory levels at retail, all while minimising waste, maximising full-price sell-through, and freeing up working capital.

‘Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency — we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,’ said Ronen Samuel, Chief Executive Officer at Kornit Digital.

‘Kornit and MAS ACME USA share a common thread, a commitment to ‘make fashion better. I am delighted to see Kornit’s industry-leading on-demand solutions paired with MAS’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs: a clear pathway to more responsible, profitable, and agile fashion production.’

The strategic agreement provides brands and retailers with key benefits:

On-Shore supply chain flexibility eliminates the lack of responsiveness and long-lead times inherent in traditional fashion supply chains. Instead, it enables agile, local on-demand production to produce only what is needed, when and where it is required.

Maximising working capital efficiency and profits by enabling brands to react rapidly to market trends that generate higher revenues through fewer missed sales and markdowns, with lower inventory carrying costs.

Truly sustainable growth through a more responsible data-driven, on-demand production model that all stakeholders value. A solution that delights consumers with in-stock availability without needing costly, extensive inventories, profoundly reducing waste and costs.

‘MAS ACME USA has demonstrated the power of end-to-end supply chain data diagnostics for our large brand and retailer clients, modelling how they can optimise their manufacturing strategy and increase profits by postponing a portion of production until much later, when the demand forecast is most accurate. Kornit’s digital production systems were exactly the solution we needed to realise our vision of onshore, fully demand driven production to meet the market needs expeditiously,’ said Brad Ballentine, CEO of MAS ACME USA.

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