The current wave of attention to customer experience (CX) management in brick and mortar retail is driven by the desire of brands to improve cross-channel brand appeal and to build data-based insight for enhancing the customer journey.
Core to this CX initiative is investment in interactivity, facilitated both by touch screens and by sensor/actuator-based installations. As interaction increases shopper engagement and generates real-world data, brands have been looking at scenarios like lift & learn, gender-triggered promotions, motion-activated messaging, and more to foster frequent visits, longer dwell time, and – ultimately – increased sales.
By joining forces, Intuiface and Nexmosphere can equip agencies and system integrators with the simplest, fastest solution for delivering the type of in-store interactive experiences that lead to higher customer engagement and sales conversion.
By partnering, Intuiface and Nexmosphere break down the development barrier standing between brands and modern digital retail experiences. Nexmosphere sensors and actuators – called ‘Elements’ – can be incorporated in Intuiface-based experiences with zero coding. Designers use Intuiface’s drag-and-drop authoring tool to create visual experiences personalised for the shopper through connection to the back office and the physical store.
Back office integrations ensure the latest, most relevant product/service and marketing collateral are presented while integrations with touch screens and Nexmosphere Elements in the store enable real-time interaction with consumers. Meanwhile, Intuiface collects interaction data, combines it with relevant contextual information, and makes it available for analysis through custom-built charts and dashboards to generate actionable business insight.
Nexmosphere Elements include buttons, RFID readers, presence and proximity sensors, and LED light strips. These Elements, combined with the right marketing-tested Intuiface visuals, encourage shoppers to actively (with intention) or passively (by implication) express their interest. For example, proximity sensors could trigger on-screen messaging tailored for the gender detected by a sensor.
This results in the lighting of physical buttons representing three promotional options. Pressing a button launches the appropriate video onscreen, accompanied by the display of touch screen-accessible information about the desired product or service. Throughout, Intuiface is collecting data about gender preference in particular stores, at particular times of day, or in any other relevant contexts.