HP showcased its latest portfolio of HP digital printing technologies and partner solutions for custom-printed interior design graphics, wall to wall coverings and other furnishings at MoOD 2013 which was held at Brussels, Belgium from 10 – 12 September.

The HP stand brought a new perspective to the show and inspired interior designers with its display of innovative digitally printed furnishings and graphics that reflect the latest market trends. The display included wall coverings, floor graphics, canvases, and other furnishings printed on glass, textiles, wood, vinyl and PVC.

HP is also offered visitors live demonstrations of the HP Latex 260 Printer, HP WallArt software and solutions from software partner, AVA enabling visitors to see first-hand how the array of creative, customisable applications on show were produced.

Terrance Raghunath, business development manager, HP said, ‘Interior designers are constantly looking for ways to express their creativity, embrace the latest trends to create customised, one-of-a-kind pieces that meet the demands of today’s’ design-conscious buyer. All of this can be achieved, efficiently and cost-effectively, using HP technology. From unique customised designs to short-runs in exclusive design reproductions, our latest solutions allow designers to easily create unique, high-quality products that can be installed as soon as they are printed.’

In textile soft-furnishings and graphics, HP Latex Technology and associated solutions are ideally suited to print bespoke wall coverings that capture an individual’s personal tastes or a brand’s unique commercial identity.

HP Latex Inks, used in the HP Latex 260 printer hold a number of indoor air quality certifications, such as GREENGUARD Children & Schools CertifiedSM. These inks produce odourless prints and, produce no hazardous emissions. The prints can therefore be finished and installed immediately, making them ideal for residential, hotel, healthcare facilities, and other sensitive environments, with the inclusion of restaurants and schools, providing a strong competitive advantage for meeting quick delivery times.

Raghunath explains, ‘One of the biggest trends in the commercial, retail and residential markets at the moment is wall design. Demand for customised interior design is rapidly growing as both consumers and designers seek new ways to reflect their tastes, values and experiences in their homes and businesses. The solution provided by HP and our industry-leading partners makes delivery of customised wallcoverings easy for designers and print service providers, simplifying the entire process from design to installation and removal.’

HP WallArt Solution offers an intuitive and easy to use design tool that allows print service providers (PSPs) to either design themselves or work with customers through the cloud to produce customised wall coverings.

The HP Wall Art Solution enables the user to enter precise room dimensions and work around windows and doors, which gives designers more time to spend creating with an automated measurement process. Customers can also render realistic visualisations of wall coverings using their own content for backgrounds, objects and text with advanced image quality as well as scaling features.

HP partner AVA’s design and file preparation software, designers can work easily with repeated patterns. The software solutions can also improve colour management with accurate screen-to-print colour matching, accuracy between layers and the ability to match digital prints to analogue in a hybrid print environment.

The AVA RIP gives customers increased colour control, faster ripping times and a seamless workflow from file preparation to printing. The RIP increases colour saturation and gamut for high-quality wall coverings as well as helping achieve realistic colours on non-white media.

As part of the fully integrated solution, the software also automatically generates cut marks for the Fotoba cutter, a HP partner solution providing automatic, accurate panel cutting. Once the wall covering is designed, customers can choose from a range of over 25 compatible wall décor substrates from HP and media providers.