Focus Label Machinery says that despite the pandemic and subsequent supply chain earthquakes in many industries, research indicates that the digital printing market is successfully weathering the storm, with an Allied Market Research report predicting growth in excess of 200% by 2027.
Three key factors are playing their part:
1. On-Demand Business Models
Firstly, internet based on-demand business models facilitate a rapid response to need, with print delivered on-time, whenever and wherever it is required. High-quality products can be produced without the need for large inventories, while rapid shipping networks enable timely delivery. A number of new business opportunities have taken advantage of this over the past five years, such as personalised greeting cards.
2. The Sustainabilty Agenda
Secondly, the growing importance of the sustainability agenda, and consumers’ awareness of it, is changing the way that businesses operate when commissioning print products. Digital printing fits the bill, consuming less water and energy compared to other methods, such as screen printing, and a much smaller carbon footprint.
It also eliminates many of the tasks that, in analogue production, tend to drain time and energy. For example, digital printing eliminates the need to methodically create printing plates or screens, which need large floor spaces on which to be stored, while the accurate mixing of high volumes of flexo printing inks and the subsequent washing of rotary screens is no longer necessary – activities that, previously, were demanding on time and energy.
3. Efficient And Cost-Effective Practice
Finally, for low volumes, on-demand digital printing is incredibly efficient and cost-effective, optimising workflows, reducing inefficient and expensive practices, and increasing profit margins, while still producing high-quality printed products.
Ultimately, manufacturers will need to adapt and harness the latest on-demand print technology to deliver the high-quality goods that consumers demand. Digital printing will greatly simplify the process, being able to consider the contrasting ways that different fabrics react without extensive and costly equipment and processes.
FOCUS LABEL MACHINERY
https://www.focuslabel.com
