Global Graphics Software has rebranded to Hybrid Software Helix. The name reflects the company’s evolution into a trusted provider of embedded, intelligent software components at the heart of industrial print systems. It also signals its commitment to ongoing innovation, its deep-rooted connection to Cambridge, and its role in shaping the future of digital print.
‘Becoming Hybrid Software Helix marks the next chapter in our journey,’ said Managing Director Justin Bailey. ‘The printing industry is transforming with AI, Industry 4.0, and smart factories. We’ve evolved alongside it, innovating so our OEM customers can use our technology components to build customised intelligent print systems this new era demands.’
The Helix name was chosen as a metaphor for the role the company’s technology plays inside OEM print systems. Just as DNA encodes the intelligence of life, Hybrid Software Helix provides the embedded intelligence that powers industrial print systems.
Next year the company will celebrate its 40th anniversary. Its roots go back to Cambridge and a research project that resulted in the Harlequin RIP®, a technology that is still widely used in the printing industry today. The majority of its R&D team is still based near this iconic university city.
Since joining Hybrid Software Group in 2021, the company has benefited from being part of the only organisation in the industry that owns 100% of its intellectual property and serves both OEMs and end users with software products that create high-quality printed graphics at very high speeds. This independence from press manufacturers allows Hybrid Software Helix to innovate freely and tailor its technologies to each OEM’s unique roadmap.
‘We may have a new name, but our values remain the same,’ added Bailey. ‘Hybrid Software Helix continues to be defined by trust, collaboration, and a relentless focus on innovation. The Helix identity connects our Cambridge roots with our vision for the future: intelligent, innovative, and performant.’
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