EFI™ has launched its revolutionary SmartSign Analytics (SSA) reporting system, which brings true audience measurement to drive retail display effectiveness, automatically detecting key information such as age, gender and how long the person spent looking at the graphic.
It does not record video, screen captures or personal information of any sort. Using this raw data and proprietary algorithms, meaningful analysis is performed whereby data is sliced and diced for various objective purposes, for example which advertising performs better at reaching a targeted demographic in a specific location.
The system is a valuable tool for assessing the true value and effectiveness of advertising sites according to the desired target audience.
‘Print can drive relevance, revenue and profit in the age of big data, and this technology demonstration can show how that will happen with signage,’ said Mark McGowan, director of EFI’s OPS products. ‘SSA has the potential to provide unprecedented insights on the best strategies and execution to drive retail sales.’