The Retail Motor Industry Organisation (RMI) hosted a collaborative booth with Eco Signage Supplies, Kemtek, Epson and Wrapture at the automotive aftermarket trade fair, Automechanika Johannesburg. The interactive stand had numerous vehicle wrapping competitions using Arlon Graphics’ premium vehicle wrapping material from Eco Signage Supplies. Experts from Wrapture judged the competitors on skill and ability.
‘We were initially approached by RMI at the Sign Africa and FESPA Africa expo in September after their team visited our stand and expressed interest in collaborating at Automechanika,’ said Mohamed Shaik, Manager at Eco Signage Supplies. ‘From there, the idea quickly developed into a joint initiative to create a highly interactive and visually impactful stand that showcased innovation and collaboration across the automotive and signage sectors.’
‘Our collaboration stemmed from a shared vision to demonstrate innovation, quality, and creativity within the automotive aftermarket industry,’ he continued. ‘RMI provided an ideal platform and credibility within the trade to connect with the right audience.’
‘Kemtek and Epson brought advanced print technology and equipment that complemented our product range. Wrapture, with their team of expert installers, showcased the practical application and skill behind professional vehicle wrapping. Together, we were able to offer visitors a complete, end-to-end look at what the vehicle wrapping and branding industry can achieve — from materials and printing to installation and finish.’
According to Shaik, the feedback was overwhelmingly positive. The stand drew continuous engagement throughout the show, with visitors particularly impressed by the live wrapping demonstrations using Arlon Graphics’ premium cast wrap films and Proflex paint protection films.
‘The daily vehicle wrapping competitions — where novices could experience wrapping for the first time — were a major hit. Many enthusiastic show attendees signed up to participate and compete against one another, creating a fun and energetic atmosphere. A few future vehicle wrapping experts were certainly unearthed during the process. Great prizes were also up for grabs, generously sponsored by Kemtek, which added to the excitement and crowd participation. It was also exciting to see so many installers, car enthusiasts, and trade professionals interact with our team and ask technical questions about film performance, colour range, and application techniques.’
The company has since received multiple enquiries following the event, which speaks to the visibility and success of the collaboration: ‘We’d like to thank RMI for facilitating such a dynamic platform that not only showcased our products but also strengthened partnerships within the industry. Events like these are vital for driving innovation and knowledge-sharing in the automotive and signage sectors. We look forward to building on this momentum and working together with RMI and Kemtek in future initiatives.’
ECO SIGNAGE SUPPLIES
+27 11 914 5252
onlinesales@ecos.co.za
www.ecosignagesupplies.co.za
