Illinois-based HugePrints recently completed a project for the World of Wheels car show in Chicago using Drytac’s Polar Chrome, a silver satin reflective PET film ideal for eye-catching billboards, exhibition graphics, POS displays and public transport advertisements, as well as labels.
A local customer planned to submit three restored motorcycles to the show together with displays listing their key information. The signs were based on an existing one from a previous event at which it had exhibited a car. HugePrints decided to print the motorcycle signs slightly smaller, since the bikes themselves were on a smaller scale than the car, but still wanted them to stand out and draw attention.
Ben Boese, President of HugePrints, said, ‘Just hearing the word ‘chrome’ made us think Drytac Polar Chrome would be a good fit for a car show. This was our first time using the material and the first time working for the customer, so it was a little bit of a gamble. Luckily, it printed flawlessly on our HP Latex 360.’
The signs were 6mm PVC, and bent to shape with the printed graphics applied on top. HugePrints added a protective glossy laminate and finished the displays with a carbon fibre vinyl and knifeless tape to free-hand a curve at the bottom and add contrast – matte black against the glossy chrome, carbon fibre texture against the smooth gloss, and black against the colour print.
Boese added, ‘The customer was thrilled with the end result, saying that the reflective material made the print almost look 3D. And the three bikes took first, second and third place awards in their category. We’d like to think that the chrome shine of the signs helped draw more favourable attention from the judges.’
MIDCOMP
(+27 10) 020 9999
consumables@midcomp.co.za
http://www.midcomp.co.za
