Drytac has been rushed off its feet manufacturing floor graphics products and other media in response to unprecedented worldwide demand, with many customers using kilometres of Drytac film. UK customer Globe Print alone has printed over 15km (9.3 miles) of advisory graphics on Drytac products, including thousands of floor graphics.
Marlow’s Globe Print has printed over 15km of graphics on a range of dedicated Drytac graphics products in response to the Covid-19 pandemic, including thousands of floor graphics. Established in January 2019 as a division of CSL, Globe Print’s 930 square metre (10,000 square foot) print room in Marlow, Buckinghamshire is buzzing with over ten wide format printers using various ink technologies, flatbed printers and a range of finishing equipment.
‘We offer a huge range, but the skill is in the application the products are used for,’ said Nick Wintle, Account Director, Globe Print. ‘There isn’t a typical client as we are really keen to work with local businesses. Some customers just order a pack of business cards, while some will want a full re-branding. But key names include Waitrose, NHS, Transport for London, Andretti Formula E Team, local authorities and a vast number of golf clubs.’
Over the last six months, however, much of this work has been floor graphics designed for social distancing, directional and awareness communications in response to the Covid-19 pandemic. So far, Globe Print has produced over 100,000 floor graphics for ‘basically just about every type of business’. Along with major and independent retailers, utility companies and Transport for London, clients have included the NHS, schools and adventure playgrounds.
The print specialist has even supplied floor graphics for entire town centres and shopping streets, including for an advisory one-way pedestrian system in Globe Print’s home town of Marlow. This project comprised 250 temporary outdoor floor decals printed on Drytac Polar Grip graphics vinyl combined with Drytac Interlam Pro Emerytex laminate. ‘We also use Drytac Polar PET 170,’ added Wintle. ‘This is a PVC-free polyester film which was perfect for an environment-focused retailer looking for a green solution.’
Shaun Holdom, Global Product Manager, Drytac, commented, ‘Globe Print is just one print service provider who has produced many kilometres of floor graphics using Drytac media in 2020, with demand expected to continue for the foreseeable future. Drytac’s manufacturing facilities in the UK and Canada have been working around the clock to produce our wide range of products specifically for floor graphics, including new media for outdoor applications and eco-friendlier PVC-free films. We have made sure that Drytac inventory levels continue to be maintained to address demand going forward.’
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