A transition from traditional screen printing to cutting-edge digital production positions American Classics to better meet growing e-commerce and retail demands. American Classics Apparel, Inc, a top wholesaler of licenced music, movie, and gaming apparel, is adopting the Kornit Apollo platform.
This next-generation direct-to-garment powerhouse accelerates the company’s shift from traditional screen printing to high-speed digital production – ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace.
Headquartered in Alabama, American Classics has been a trusted name in licenced apparel for nearly three decades – offering iconic designs from beloved brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retail giants like Walmart and online platforms such as Amazon, their products define fan gear excellence.
With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas MAX POLY production and range of earlier Kornit direct-to-garment systems – the company is ready to deliver faster, more efficiently and with unmatched quality.
‘For years, our partnership with Kornit has empowered us to integrate cutting-edge, on-demand digital production into our operations,’ said Greg Brown, Vice President at American Classics Apparel, Inc. ‘Now, with skyrocketing demand for our licenced apparel and ongoing labour shortages, Kornit Apollo is arriving at the perfect moment. This innovative platform gives us the speed, flexibility, and efficiency we need to scale while maintaining the superior quality of our customers expect. It’s truly a game-changer for our business.’
‘In the world of licenced apparel, speed to market is everything – yet quality must remain paramount,’ said Ronen Samuel, Chief Executive Officer at Kornit Digital. ‘American Classics has consistently set the bar for fan-driven apparel, and their adoption of Kornit Apollo represents a bold step forward. With this powerful system, they’re poised to deliver industry-leading turnaround times and unparalleled quality while addressing regional labour challenges. We’re proud to help them usher in this next chapter of innovation and growth.’
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