Founded in 2009 by a former army drill sergeant, Grunt Style has built a fiercely loyal following with its premium apparel. Grunt Style is making a bold move from analogue screen printing to digital production with Kornit Apollo.
This strategic shift provides Grunt Style the agility necessary to eliminate stock shortages, produce at record speeds, and meet demand with unmatched efficiency, all while supporting a commitment to high-quality, American-made apparel.
With 17 retail stores and distribution across more than 2500 locations, the brand required a production solution that could scale with e-commerce and retail demand – without delays or waste. The Kornit Apollo direct-to-garment platform is designed to address these needs with a solution that revolutionises the supply chain by unlocking new levels of speed and flexibility.
Apollo sets the bar for high speed, retail quality direct-to-garment digital printing – enabling customers to gain a competitive edge through unmatched speed with the ability to produce up to 400 garments per hour, automated loading and unloading of garments, auto-sized pallet shifting per garment size, and a one-step system managed by a single operator.
‘Speed, efficiency and quality are critical to our success at Grunt Style – and Kornit Apollo delivers. With the power to manage fully automated, on-demand production, we’re now able to eliminate stock shortages, produce at record speeds, and scale seamlessly – without compromising our commitment to premium apparel,’ said Bill Hammond, CFO/COO at Grunt Style. ‘This isn’t just an upgrade; it’s a fundamental shift in how we’re able to meet customer demand in real-time.’
‘Apparel isn’t just about the garments; it’s a new form of self-expression. That’s why brands such as Grunt Style have become so popular, as consumers want to share their love of country and community with great looking fashion garments,’ said Ronen Samuel, Chief Executive Officer at Kornit Digital. ‘For brands and producers, speed and agility are the key factors that truly define success in today’s apparel market – and Apollo is designed from the bottom up to meet these requirements. With Apollo, there’s virtually no limit to what our customers can achieve. This is the future of on-demand production.’
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