Colorjet recently named Mohsen El Shafei as its official agent in Egypt, with a formal agency agreement being signed off by both sides.
According to the Colorjet head of international business, Kamal Kulshreshtha, ‘The Egyptian market is presently going through a sluggish phase but with Mohsen El Shafei we are invested for the long haul. Mohsen El Shafei has a competent team of sales and service personnel based out of Cairo and Alexandria.’
Mohsen El Shafei is a textile machinery agent with several established brands in their portfolio. It is the third generation of the El Shafei family in the textile machine business. The company has an understanding of digital printing and also run a retail print service business which has a DTG Printer and pigment ink printer. El Shafei have already invested in the business of direct to fabric digital printing by hiring a domain expert to start promoting the Colorjet brand and Colorjet digital inkjet printers for direct to textile applications in Egypt.