The Absa Towers building in Johannesburg’s CBD has been transformed with four giant LED screens, almost twice the size of a basketball court (38 metres long and 17 metres high), and can be seen from a radius of up to 1.5 kilometres from the ground and 2.5 kilometres in the air. The giant installation is the world’s largest LED display.
The technological innovation is an integral part of a wider ten-year inner city rejuvenation project that Absa has embarked on and shows its commitment to the City of Johannesburg as a leading centre for business on the African continent.
The screens – collectively dubbed Lumen – are bigger than those that make London’s Piccadilly Circus and New York’s Times Square instantly recognisable. Lumen features the most advanced LED technology used on this scale – making it a world first.
The newest addition to Johannesburg’s skyline is indicative of Absa and Barclays’ commitment to cutting-edge innovation technology and urban regeneration.
Lumen follows the development of Absa Towers West, a five star green-rated building that is the head office of Absa and Barclays Africa and is the latest step in the Group’s regeneration programme.
The rejuvenation of the Absa campus will ensure an enhanced environment not only for customers and employees, but also for other businesses and entrepreneurs in the CBD. It also reinforces Absa and the wider Barclays Group’s commitment to the City of Johannesburg and will make a significant contribution to the City’s 2040 Growth and Development Strategy and its vision for a World Class African City of the Future.
Article source: http://www.absa.co.za/
