Media Frenzy created a visually striking and highly interactive exhibition experience at the Sign Africa Bloemfontein expo. The event was held on 11 February at Ilanga Estate.
The company drew strong attention through an engineered lightbox installation that combined illuminated display systems with high quality textile.
The tunnel-styled structure, completed with a bold backdrop and integrated archway, served as the stand’s main attraction. Visitors were drawn to the mechanics, and at how light and printed textiles worked together to create a bold impact, prompting many engaging discussions around the aluminium framework, backlit technology and overall setup.
‘Our goal with this year’s stand was to show how textile print, lighting and structures work together as a complete system,’ said Ashraf Khan, owner of Media Frenzy. ‘It’s not just about visual impact, it’s about engineering solutions that are practical, durable and scalable, a full circle set up.’
In addition to the lightbox display, Media Frenzy introduced textile swatch books, allowing visitors to feel the material quality, explore colour vibrancy, and better understand fabric performance for different applications.
The stand experienced consistent foot traffic, with strong interest from printers looking to expand into dye sublimation. Many expressed challenges around sourcing affordable fabrics and hardware, particularly within the Bloemfontein region.
In response, Media Frenzy positioned itself as a turnkey solution provider, supplying machinery, consumables, textiles and hardware under its own brand, and enabling businesses to enter and sustain dye sublimation production efficiently.
Media Frenzy’s stand had strong engagement from visitors keen to gain a clearer understanding of the company’s services and how it supports a wide range of printing needs. These interactions led to meaningful discussions around production processes, material selection, and cost-effective solutions for businesses.
As a leading supplier in the textile industry, Media Frenzy has consistently showcased remarkable craftsmanship and expertise. Its commitment to quality and innovation has earned resounding praise, while continuing to expand and bring simplicity with class to every creation.
The event was sponsored by Roland and Stixo Signage Supplies.
MEDIA FRENZY
+27 11 886 1196
admin@media-frenzy.co.za
