Dubbed the Pantone Colour of The Year 2019, 16-1546 Living Coral is a nurturing colour that appears in natural surroundings and at the same time, displays a lively presence within social media.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, Pantone are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity.
‘Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,’ said Leatrice Eiseman, executive director of the Pantone Color Institute. ‘With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.’