According to Drytac product support specialist Steve Yarbrough, innovations in printing technology, inks and materials now enable display and advertising potential to reach floor to ceiling and wall to wall.
This is particularly important to consider when many of us use our phones while out shopping: researching products, comparing prices, downloading coupons, taking photos of items to think about later, looking at a shopping lists or simply checking the time. So, with so many shoppers looking down at their phones, retailers need to find new ways to grab their attention.
Window displays encourage shoppers into a retail space, inside which POS and shelf-edge displays can boost sales of a specific product or range. But floor graphics can do all this and more: they can be used to guide customers into and around a space and create a fuller experience. This method can also be incredibly effective in city centre environments, trade shows, museum exhibitions, theme parks – anywhere you want to grab and maintain the attention of your visitor. They’re also ideal for places like hospitals, transport hubs and educational facilities, where effective wayfinding systems keeps foot traffic moving in the right direction.
The safety of floor graphics was, naturally, a concern in the past; installing a tripping hazard is never good business. But materials have been developed to ensure floor graphics are non-slip and securely fixed. At Drytac media is made that is easy to install and to remove, even for the non-professional.
The company have a full range of display materials designed specifically for safe, user-friendly and effective graphics on a whole variety of common floor coverings. All Drytac’s materials that are suitable for floor graphics are compatible with UV, solvent, eco-solvent and latex ink technologies. This includes award winning SpotOn Floor 200, a 200 micron (8 mil) embossed printable white matte PVC film designed for short-term, indoor floor graphics with no need for lamination, with a post-print anti-slip rating.
Drytac’s FloorTac range is tough enough to withstand medium to heavy foot traffic in indoor environments, offering a great addition to short-term graphics campaigns. This speciality floor graphics media features a removable, pressure-sensitive grey acrylic adhesive making it easy to apply, maintain and remove.
With floor graphics, it’s all about being eye-catching, so spend time experimenting with colours and designs to create something far more enticing than a smartphone.