Avery Dennison Graphics Solutions Announces Wrap Like A King Winner

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AveryDennison Graphics Solutions announces Wrap Like A King Winner.
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MetroWrapz of Hollywood, Florida, earned the title of ‘King of the Wrap World’ for its Mission Flyer 2.0 vehicle wrap in the Wrap Like A King Challenge. The challenge was hosted at the 2018 SEMA Show in Las Vegas.

‘The attention to detail on this project has raised the bar of any vehicle wrap we have ever created,’ said Bruno Dede, president of MetroWrapz. ‘Chrome film with a matte lamination set this unique wrap apart, and Avery Dennison film helped us stay true to the Air Force plane that inspired this project.’

MetroWrapz used Avery Dennison Supreme Wrapping Film, MPI 1105 with digital overlaminates and Conform Chrome to create a warplane-inspired vehicle wrap. The 2015 Dodge Challenger Hellcat used for the wrap belongs to Technical Sergeant Romeo Peart, and the design was based on the WWII-era P51 Mustang aircrafts used by the Tuskegee Airmen. The full car wrap included doors, door jambs, under the hood, inside the engine compartment and under the trunk lid.

A panel of industry experts judged each submission to choose Regional Wrap Kings, Continent Wrap Kings and the final King of the Wrap World. The 2018 Challenge judges include Justin Pate, Myles Kovacs, Jun Kinoshita, Mark Richardson, Alain Carcat, Molly Waters, Peter Wright and Marco Kimme.

The other continental finalists in the competition – chosen from regional finalists – were Funkeefish (UK), WrapStyle Korea (Korea) and Fingerprint Signs (Australia). Submissions were judged on visual transformation (difference between the before and after pictures submitted); quality and skill level of installation; overall public look; and appeal and uniqueness of the design.

‘MetroWrapz earned the global wrap king title against an extremely competitive field, and we’re proud to have the shop represent the incredible installers that use our films,’ said Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe. ‘With new products just released, including Supreme Protection Film and new colours of Supreme Wrapping Film, there is even more people can accomplish with our products.’

The ultimate prize package for MetroWrapz includes a personalised Wrap Like a King trophy, R14,3000 ($1,000) in gift vouchers, a Race Ramp product, a variety of promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire ‘King of the Wrap World’ extended prize package is valued at almost R71500 ($5,000).

Wrap installers can see all of the 2018 entries and learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via avydn.co/WLAK2018.

Continental winners:

Europe – ‘Barnfind 66’ by @Funkeefish.
North America – ‘Mission Flyer 2.0’ by @MetroWrapz.
North Asia – ‘Tank Ray’ by @WrapStyle Korea.
Australia + New Zealand – ‘Barn Find 24/7’ by @Fingerprint Signs.

Regional winners:

Europe North – ‘Barnfind’ by @Funkeefish.
Europe Central – ‘Dynamic Truck’ by @SIGNal Wrapping.
Europe South – ‘Formula-e Gen2’ by @S&C Creative Agency.
Eastern Europe & MENA – ‘Toyota Wrap Cruiser’ by @WrapStyle Zlin.

AVERY DENNISON SOUTH AFRICA (+27 11) 249 5700  https://www.averydennison.com/

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