See The Latest Wide Format Technology At The Sign Africa Gauteng Expo

Product experts from various leading companies will advise you on the latest and most relevant wide format digital printing and signage products to help you grow your business at the Sign Africa Gauteng expo.

Visitors can see the latest opportunities in garment decoration, textile printing, screen printing, signage, T-shirt printing, finishing, point of sale displays, laser engraving and more Visit and discover a range of business opportunities, with professional consultation on hand.

The expo is designed to re-energise the industry and inspire business owners with fresh ideas and cutting-edge technology. The event will comply with current Covid-19 regulations to keep visitors and exhibitors safe. Entrance is free, please register online.

Date: 21-23 April, 2021.
Time: 8am-5pm daily.
Venue: Emperors Palace Convention Centre, 64 Jones Road, Kempton Park.

Register here for the Sign Africa Gauteng expo at the Emperors Palace Convention Centre.

Sign Africa Expo
+27 11 568 1894
https://signafricaexpo.com/gauteng-2021/

How To Make Digital Signage Stand Out

When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. The worst reaction is not hate, it is indifference. If people hate your messaging, they will likely talk about it and get it noticed.

For example, just look at how Kraft Heinz killed off its mascot Mr Peanut only to bring him back as a baby and then age him up instantly to 21. This act inspired rage across Twitter, but also got the brand a lot of attention. There is no such thing as bad publicity after all.

However, what if the reaction to Mr Peanut was a collective shrug? Or worse still, what if it hurt the brand as people could no longer recognise the mascot, or they found the change boring? Luckily, there are a few easy ways you can spice up even the most generic of digital signage content.

Add more content

The easiest way to make your digital signage stand out is to simply add more content. If you are using a display that only shows one or maybe two pieces of content, you might as well have bought a static paper banner.

By having multiple pieces of content that change regularly, the customer will be more likely to take notice of the display and they might see something interesting. Of course, with this content, you are going to need to freshen it up regularly. You cannot just play the same old content month after month and expect it to still be effective. The content needs to be relevant, useful and fit the environment (the weather, current events, customer moods, etc).

Add some sound

Another way to make your digital signage more interesting is to appeal not just to the eyes but also the ears. In other words, try adding some audio content to your digital signage. There are a number of ways you can do this. You could play music videos on the display, or complement advertising messages for the latest deals with audio that tells customers where they can find those items. This can be a double-edged sword, however, because in certain environments the sound can become either distracting or annoying, so you will need to carefully consider both your business’ environment and the volume level.

Don’t just sell, entertain

Finally, you need to remember that digital signage is more than just a sales tool, it is a tool to communicate with your customers. If all you are going to do is push sales messages to your customers, they will tune it out. You also need to entertain them.

There are many ways to do this, ranging from short-form videos from TikTok to social media integrations. You likely already know the type of content your customers enjoy. You just need to find ways to add it to your digital signage. And once you have their attention, you can follow it up with more traditional advertising. So it’s a win-win.

This article appears in Digital Signage Today.

Register For Printing SA’s Webinar To Find Out More About Waste Management Regulations

Panellists from a wide variety of organisations will help webinar attendees understand the intention of the Regulations to the National Environmental Management: Waste Act and what the obligatory requirements are.

These include:

– Francois Marais, Business Development Manager of Fibre Circle, a Producer Responsibility Organisation representing paper and the paper packaging sector.
– Anben Pillay, Director of Waste Policy and Information Management for the Department of Environment, Forestry and Fisheries.
– Adri Spangenberg, CEO at Polystyrene Association of South Africa and South African Vinyls Association (SAVA).
– Kishan Singh, CEO at MetPac-SA, a Producer Responsibility Organisation representing the Metal Packaging Industry in SA.
– Quinton Williams, Business Manager at Polyco (the Polyolefin Responsibility Organisation).

Draft regulations on Section 18 Regulations to the National Environmental Management: Waste Act were published on 19 March 2021 for the third time. The first regulations were published on 5 November 2020, and on 15 January 2021. The amended Regulations and notices regarding Extended Producer Responsibility were published, postponing the effective date by six months.

Printing SA will explain the mandatory Extended Producer Responsibility (EPR) outlined in the National Environmental Management: Waste Act during a free webinar on Tuesday, 20 April. Draft amendments to the regulations and notices regarding EPR have been published. The implementation of the EPR Regulations was postponed to 5 May 2021 to address concerns raised by affected producers.

The regulations outline a new approach to waste management in South Africa and will contribute significantly to the diversion of waste from landfills. An EPR scheme is a policy approach under which producers are given the end-of-life financial, administrative and operational responsibility for their products put on the market. Register for the webinar to find out if your company is an obligated producer (brand owners, manufacturers, importers, converters and retailers) of listed products to take back and recycle their products at the end of their useful lives. The webinar will help you understand the intention of the regulation and what the obligatory requirements are.

A PRO is an organisation that assists producers meet their extended producer responsibility targets through various key stakeholders within the value chain in the country. The PRO is responsible for setting up and managing the value chain mechanisms for the targeted waste material and to create awareness for the recycling of all waste. The webinar panel of PRO’s will present their frameworks and give insight into their registration, collection processes and fees.

Host: Dr Abdool Majid Mahomed, CEO of Printing SA

Date: Tuesday 20 April.
Time: 9am – 10h30am.

Register here. Don’t have time to watch? Register anyway, and you will be sent the link automatically.

PRINTING SA
+27 11 287 1160
info@printingsa.org
http://www.printingsa.org

Midcomp Consumables Announces HP Vital Vinyls Partnership

Midcomp Consumables is proud to announce its exclusive partnership with HP in distributing never-before-seen HP Vital Vinyls in South Africa and neighbouring countries.

‘We will also be able to offer our customers HP wallpapers, HP self adhesive vinyls and HP outdoor media solutions,’ said Rakesh Rosen, Midcomp consumables director.

HP Vital Gloss CP

Midcomp Consumables Announces HP Vinyls Partnership

This is a versatile promotional monomeric adhesive vinyl with clear, permanent adhesive. Create high-impact signage with sharp, vibrant print quality while enjoying excellent value and experience ease of installation with excellent lay-flat properties.

Offer a vinyl that complies with high health and safety standards. HP Vital Gloss CP is flame-resistant (1) and REACH compliant (2) — a regulation of the European Union adopted to improve the protection of human health and the environment.

Original HP printing materials, Original HP inks and HP large format printers are designed to work together as a system to provide reliable, consistent and quality results that help save time. Prints produced with HP Latex inks also provide a better approach with end-to-end environmental sustainability (3).

(1) B1 approved fire certification.
(2) This product does not contain any of the chemicals on the EU’s Candidate List for Authorisation (otherwise known as Substances of Very High Concern) in concentrations exceeding 0.1%.
(3) Based on a comparison of HP Latex ink technology to competitors with leading market share as of December 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation.

HP Everyday Matte Polypropylene

Midcomp Consumables Announces HP Vinyls Partnership

Produce retail and POP signage and event displays with vibrant colour and eye-catching image quality. This matte polypropylene provides excellent versatility and value across a wide range of indoor and outdoor applications.

HP PVC-free durable suede wallpaper

Midcomp Consumables Announces HP Vinyls Partnership

Help customers define interiors with durable, colourful, creative wall decorations that last – with scrub and scratch-resistant performance. Prints produced with HP Latex inks enable healthier and more sustainable printing (based on a comparison of HP Latex ink technology to competitors with leading market share as of December 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation). In terms of the film being PVC-free, chemical analysis demonstrated elemental chlorine to be at or below 200ppm.

HP PVC-free wallpaper

Midcomp Consumables Announces HP Vinyls Partnership

This product is compatible only with HP Large format printers using HP Latex inks and HP UV-curable inks. Offer bold wall decorations and more – provide reassurance with environmental certifications and responsible sourcing. Odourless displays are UL GREENGUARD GOLD Certified (certification to UL 2818) and meet AgBB criteria for health-related evaluation of VOC emissions of indoor building products using this FSC-certified paper (BMG trademark licence code FSC®-C115319).

HP removable adhesive fabric

Midcomp Consumables Announces HP Vinyls Partnership

Print high-quality, repositionable graphics that stick to non-porous surfaces. Enjoy the ease of working with this repositionable adhesive-back fabric that is easy to install, reposition and remove with virtually no residue.

The special adhesive is designed to stick to non-porous surfaces to create seamless photographic image quality wall and floor graphics. It has been tested and approved for indoor floor graphics (recommended on indoor smooth, non-porous, sealed flat and dry surfaces for up to three months). Slip resistance for dry environments is based on testing by Sotter Engineering Corporation, June 2020, according to ANSI A137.1/A326.3 and AS HB198:2014 (AS/NZS 4586).

MIDCOMP
+27 10 020 9999
consumables@midcomp.co.za
http://www.midcomp.co.za

Clean Removal Of Printed Substrates Must Be Considered When Installing Graphics

According to Peter Bourgeois, Territory Sales Manager for Western Canada and North West USA, at Drytac, when installing graphics, the first thoughts often relate to how easily an image will go up and how well it will anchor to the surface it is mounted to. Often forgotten is what will happen at the end of the life of a graphic. Does it need to stay up for days, weeks, months or even years?

When I do a training session on Drytac products with end users and installers, I usually start by asking if anyone has ever had an issue with an installation. Usually, a few people sheepishly put up their hand. I then ask the follow up question, ‘Has anybody ever had an issue with removal of a graphic?’, and just about everybody puts up their hand.

Knowing what will happen at the time of removal is critical to customer satisfaction. Complications in the clean removal of graphics can cause many issues and a costly clean-up. In the worst case, it can damage the surface to which the graphic is applied, leaving your customer extremely disappointed and potentially creating liability.

The most common options available are permanent or removable adhesive substrates. Permanent is just that: the adhesive is designed to stay up long term and there are no expectations about how easy it will come off. Removable adhesive is less aggressive and is designed to come off. Depending on the surface you have mounted to, it may require some heat and elbow grease but should cleanly come off. It is important to remember that with time – usually six months to a year – a removable adhesive will become more permanent due to changes in the chemistry of adhesive.

Repositionable (or peelable) adhesives can be used multiple times and are designed to be easy to apply as they can be put down and picked up to ensure proper placement. They can be used multiple times and are residue-free upon removal.

Whether using a professional installer or an inexperienced end user, the right adhesive will guarantee predictable installation and predictable removal. When you pay attention to the entire life cycle of a graphic, you will help to eliminate customer disappointment – and hopefully gain more repeat business.

MIDCOMP
+27 10 020 9999
consumables@midcomp.co.za
http://www.midcomp.co.za

Vehicle Wrap Of The Week: Speed Graphics

Sign Africa takes a weekly look at some of the most unique wraps. This week’s vehicle wrap features a Subaru wrapped in Hexis material.

If you would like to feature in our weekly highlights, send your eye-catching wraps to journo@practicalpublishing.co.za

SPEED GRAPHICS
+27 73 737 8160/+27 64 809 0202
nicolafadzai@gmail.com

Caldera Announces Support For Textile Printer

Designed for effective professional textile printing, Dgen’s new ARTRIX H8 printer can now be driven by CalderaRIP Version 14. Combining automation options with high productivity, the ARTRIX Series suits graphic and industrial textile applications, including printing on cotton, polyester, rayon, velvet or Tyvek.

Furthermore, printing with the ARTRIX H8 doesn’t require coating, steaming or washing, which guarantees vibrant colours and fast delivery. Driving the ARTRIX H8 Series with CalderaRIP is the best way to make the most out of an investment and deliver high-quality textile products. Caldera’s market-leading software not only embeds the outstanding X-Rite i1Prism Profiler for ICC profiling, but it also comes with premium colour management tools to achieve unmatched colour precision and always meet customers’ expectations.

In addition, CalderaRIP embeds numerous features and options for quick, precise and profitable textile printing. For example, the Tex&Repeat module allows users to easily repeat and align patterns for various applications, including wallpapers and home décor elements.

Tex&Repeat will help users save hours of tedious manual duplication and pattern placement in their design tool thanks to their automatic drop detection system that scans the pattern to find the perfect alignment. Benefit from an intuitive, user-friendly interface to focus on the task at hand and deliver impeccable results without compromising on speed and efficiency. Reopening a finished job from the Spooler allows users to reprint additional linear metres very easily.

 LOCAL DISTRIBUTOR 
MIDCOMP
Tel: +2711 789 1222
Email: sales@midcomp.co.za
Website: http://www.midcomp.co.za

SloanLED Announces Upgrade To Pre-Assembled Stick-Based LED Lighting Solution

PrismBEAM24 features Constant Current Technology, which eliminates line loss and voltage drop issues and the need for expensive heavy gauge hook-up wire and connectors often required with competing products.

It is a significant upgrade to the company’s pre-assembled stick-based LED lighting solution for illuminating new and retrofit sign cabinet applications. The entire PrismBEAM24 range features a one-piece construction with no onsite assembly required and is available in all standard lamp sizes, single and double-sided, for fast and easy installation using existing sockets.

PrismBEAM24 leverages the power and efficacy of SloanLED’s premium 24V channel letter modules to deliver improved optics and four points of light per module for optimum uniform illumination at 127-203mm and a maximum of 406mm from the face.

PrismBEAM24 is available in 6500K and benefits from a revised extrusion for significantly increased rigidity and less product flex, incredible efficacy at 165 lumens per watt and up to 100% more lamps per power supply.

‘We’ve rebuilt PrismBEAM24 from the ground up with sign makers in mind,’ explained Barry Blythe, Director of Sign Product Solutions at SloanLED. ‘We’re proud to say PrismBEAM24 is a quantum leap in quality, efficacy and ease of use.’

SLOANLED
https://sloanled.com/

Midcomp Installs HP Stitch Solution At Garment Specialist

Midcomp has installed an HP Stitch S500 at Mediaworx Digital. The printer enables predictable dye sublimation colour and less media waste for production environments. With symmetrical 2 x CMYK printhead configuration and Optical Media Advance Sensor, this printer allows for saturated and reliable one pass mode for true top speed.

The printer was designed for high production sites. Big ink supplies, larger rolls and HP’s Tension-Sensing Winder allow unattended operations, even overnight, complete with HP Services and cloud fleet management tools. The machine helps users avoid reprints and media waste with 1200 native dpi printheads and HP Smart Nozzle Compensation system, saving up to 50 percent floor space with frontal media loading and a spindle-less system.

Glenn Coleman, Mediaworx Digital owner, whose company specialises in items such as motocross shirts, fishing shirts, jackets, board shorts and hoodies, to name a few, said the machine enhances what the company already does.

‘We’ve printed over 2000sqm in a month,’ said Coleman, ‘We have had no rejects and you can print with the machine unattended the whole day without any problems. We had to monitor the machines we previously had. With the new machine from Midcomp, you can just press play and walk away.’

Coleman described Midcomp’s service as excellent. Mediaworx is using Pay Per Use, a comprehensive and customised programme created by Midcomp that ensures users pay a fixed ‘per square metre’ charge for the square metres they print.

 LOCAL DISTRIBUTOR 
MIDCOMP
Tel: +2711 789 1222
Email: sales@midcomp.co.za
Website: http://www.midcomp.co.za

MEDIAWORX DIGITAL
+27 11 422 5280
mediaworx@mweb.co.za
www.mediaworxdigital.co.za

Midcomp Showcasing HP Latex Solutions At Sign Africa Gauteng Expo

Midcomp will showcase its HP Latex solutions at the Sign Africa Gauteng Expo, taking place 21-23 April at Emperor’s Palace.

The event will comply with current Covid-19 regulations to keep visitors and exhibitors safe. Entrance is free, please register online.

HP Latex 335 print and cut

This solution enables users to print more applications as well as full bleed stickers that don’t shrink or curl, and lets them reach indoor spaces solvent cannot. Accurate high-speed cutting and cut throughs, LAN connectivity and HP media basket add convenience. Print and cut at the same time, versus print or cut with solvent, with this reliable, dual-device solution.

HP Latex 800W printer

Midcomp Showcasing HP Latex Solutions At Sign Africa Gauteng Expo

Win high-value jobs with white ink and productive printing and sharpen your sustainability edge. Print white without complexity — the printer features automatic recirculation and printhead cleaning, which reduce manual purging. Deliver vivid colours at high speed, get striking contrast using pure blacks and expect sharp 4-point text.

Register here for the Sign Africa Gauteng expo.

Date: 21-23 April, 2021.
Time: 8am-5pm daily.
Venue: Emperors Palace Convention Centre, 64 Jones Road, Kempton Park.

 LOCAL DISTRIBUTOR 
MIDCOMP
Tel: +2711 789 1222
Email: sales@midcomp.co.za
Website: http://www.midcomp.co.za

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