Signage design is about more than just getting the message across. When designing building signage it is important to remember the three most important elements of that signage. These elements are the message, the colors and the accessories.
The Importance of a Specific Message
There is nothing worse than passing by a building sign and not really noticing anything. Building signage needs to house a strong call to action in a small amount of space. The effectiveness of a clear message cannot be under stressed. The words of the message are not the only place to focus when clearing up your business message. Strong focus needs to also fall on the typeset and the graphic elements of the sign.
There are fonts that are easy for the human eye to read, even at a distance and there are fonts that look like a foreign language even up close. The building signage message needs to be created with a typeset or font that is clear at any range. The two most common typesets used in building signage are serif styled fonts and gothic fonts. The gothic font tends to be a bit more bold than the softer serif fonts.
The graphic elements of the building signage needs to compliment the message and not overpower the words. The graphic styles will work hand in hand with the color choices used in the building signage.
The Colors of the Building Signage Are Important
There are certain colors that evoke a mental response and businesses are using these colors to their advantage even if the consumer does not see the methodology. In restaurants, for instance, the majority of the color schemes used will include a variety of deep red shades. Red is supposed to evoke a feeling of hunger when viewed. The knowledge of colors and their effect on the viewer will help to gear your building signage toward the right viewer. Color schemes include red for hunger, blues and greens for stability, softer pinks and yellows for the female and brighter neon colors for the younger audience.
The final element of a great building sign is the accessories added to the sign message. If there is an important bit of material, such as a phone number, that needs to be stressed it is important to present that number is a different color and possibly even bold the number to stress the importance of that part of the message. It is the accessories like clear pictures and graphics that help the viewer to choose whether or not they want to listen to your message immediately.
The building signage used for your message is about more than just a quick witted saying. The message needs to be presented with the right typeset to maintain readability, the right colors to focus on your target audience and a great set of graphics in order to bring the entire sign together. There is a method to the madness of building signage and that method must include these top 3 details in order to be successful.
Jordan Mcpelt is a professional author who specializes in construction of business and commercial signs. For more information on commercial signage please visit http://www.westcoastsignworks.com
