Signage companies are in the advertising and marketing business as they sell their signage and install it in order to bring visibility to their customers companies and yet they are not so visible themselves if you might have noticed. So what they need to do is to participate more in a little bit of community goodwill and public relations.
How so you ask? Well why not consider having them participate in a neighborhood crime watch program or a community policing mobile watch business program? Why? Well simple really if you consider how these types of businesses operate and what they can bring to the table;
SIGNAGE COMPANIES: Since these companies make signs, and are in touch with the highest group of image conscience businesses in town, they can prove to also be a great recruiter of the most quality companies. If they also do vehicle signage then you will find that they have many leads for potential recruits to the program. They may even be inclined to give the program signs at their cost.
You see it actually makes perfect sense for signage companies to promote community good will and public relations and joining such a team of neighborhood watchers costs them little if any out of pocket costs. Perhaps you will consider such a plan and think on this in 2006.
