Want to make a statement at the next industry show but don't want the price tag that comes along with buying a brand-new display? A custom trade show display rental may be the perfect way to make the visual impact you need on a budget.
Custom trade show rental exhibits usually cost about one-third as much as purchasing a comparable booth, allowing you to get the latest designs and customizations each year without breaking the bank for a pricey new display each time.
If you're considering a custom trade show booth display rental this year, follow our guide for building the ideal exhibit for your company's needs:
The booth. Tell your exhibit consultant what your show objectives are - such as selling product, collecting leads, staging presentations or demonstrating software - and the booth design will follow naturally from there. Custom features such as conference rooms, theater areas, workshops, storage, canopies, shelving and more can all be incorporated to meet these needs.
Flooring. Don't limit your custom exhibit to rental carpeting from show management. Many exhibit houses carry flooring options for rent, including interlocking tiles, wood flooring and raised platforms. You may even be able to include your company's logo on certain types of floors.
Hanging signs. Adding a hanging sign above your trade show display can bring your message above the clutter, helping attendees find your exhibit from across the room. Simply rent the hardware for your exhibit and buy the fabric graphic skins.
Exhibit Graphics. With a custom rental trade show exhibit, all you'll need to buy are your booth's graphics. Unlike a simple pop-up display with a Velcro graphic panel, your exhibit rental can be outfitted with complex custom-designed graphics that really pop. And if you rent the same exhibit again, your graphics will be there, ready to go!
If you love your custom rental and decide to invest in your own display, ask your exhibit house if they have a rebate program for purchasing a similar new trade show exhibit. Usually, if you purchase a display within a given time frame - usually 30 to 60 days after the show - you can apply some of the rental cost to the purchase of the new display.
With good planning and a professional trade show rental company, your trade show booth display rental is sure to stand out and get results.
